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Community Service, Not Lip Service

You may have seen an ad in one or more of our local papers recently with the tag line, Community Service, Not Lip Service. It featured four local banks and the Chamber. The Bank of Canton, Blue Hills Bank, Dedham Savings and Norwood Bank are all long-time members of the Chamber. They are also among our largest financial supporters. Their support does not end with the Chamber however. As community banks, their support is enjoyed by many other non-profit community groups involved in the arts, youth sports, culture, historic preservation and much more.

This deep level of support is unique to community banks and other locally based businesses. Unfortunately we do not see the large banks like Bank of America recognize the importance of giving back to the local communities in which they make money. But the community banks do and that’s why through this ad campaign we want to thank them, but more importantly encourage people to support those who support the community.

Of course it doesn’t end with just the banks. We all know local businesses that give back to the community financially, or with volunteer support or in-kind services. Our message is that by supporting those businesses with your patronage, you are enabling them to support our community organizations, which ultimately benefits us all by building strong communities. It’s actually a fairly simple message, but one that often gets forgotten.

Going forward, the Chamber will be exploring the idea of working with the local media to create other advertising opportunities that showcase our members, but also reinforce the idea of community service over lip service. We are also interested in the potential benefits of uniting members in like professions (healthcare, attorneys, restaurants, etc.) around common advertising themes that both inform the public and also drive customers to our members.

Stay tuned for more on future advertising and marketing opportunities around this theme. And please let me know if you have any ideas that we could incorporate.